An
old timer in the world of offline marketing, Ted Nicolas
work foreshadowed many current principles in advertising,
marketing, and education currently used, modified,
or adapted for the Internet.
I
remember Ted Nicholas from high school when his name
came up in business classes. That’s how powerful
his techniques were and the residual effect persists
today in all paper advertising.
It
may be that Ted Nicholas will pass into memory as
just a historical blip on the business marketing scene
if he soon does not embrace technology and the Internet.
For all of us his work is pertinent, but flawed because
the growth of the information arrested.
Would
I recommend him? Yes, if your goal is to remain solely
an offline business. Read his work and you’ll
access many successful direct marketing practices.
Ted Nicholas is the all time direct mail genius.
If
you are truly only interested in the Internet as your
modality of operation, skip Ted Nicholas because you’ve
got better choices in Dan Kennedy, Mike Enlow and
others at the recommended category on this site.
After
studying many of today’s online marketers and
discovering what works and what doesn’t, click
here to find the real path to independent wealth
and success.
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