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Navigating the World of Network Marketing

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Pay Per Click Ads

Originally GoTo.com, then Overture, and now Yahoo Search Marketing this pay per click search engine set the stage and the criteria for this method of advertising. With a pay per click search engine, you obtain an account and then, as a website owner, you specify an amount of money you are willing to bid out when you receive a qualified click (visitor) to your website.

These qualified clicks cost you so much and the key here is to generate conversions. You must bid on keywords that drive traffic to your site and make prospects into clients. Spending more on your pay per click (PPC) campaign than you receive in sales will quickly put you in the hole. So, use the keyword search tool to find words that are pertinent to your industry and then study what people are keying in when they search.

Managing your own PPC accounts is something that you must do. I got a lot of help from my mentor in the early days of my Internet life. He helped me select keyword, what to bid and how to track. I learned how work the PPC so that it paid off for me in conversions. This is a learning process, but Yahoo Search Marketing has a great manual to walk you through the whole thing step by step with exercises that teach you how to place your self in the bidding and still come out ahead.

Most search engines today have pay per click services. Google and Yahoo Search Marketing provide the two most popular.

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