Ezines are a great place for you to advertise. You will want to select the very best online publications in your area of expertise and only those that archive issues for your advertising campaign. This becomes a very important factor when the search engines send out those little spiders looking for you.
Ezines have four methods of advertising open to you. Some have free classifieds. This is a place you will never go. The second option is to place a very inexpensive $5.00 ad (some publications may be more) that gives you some minimal exposure. I don't use these ads much anymore, but if you can't afford anything else this is a good place to begin.
What you really want to do is place a top sponsor or solo ad. These two types of ads are covered in the glossary at Home Biz Critic and are highly recommended and effective.
Finally, if you can write and you have something of value to say article marketing within an ezine is an effective way to advertise your business. You will get to sign the article and list your website address, and if you are in an archived publication, that information is on hand forever. This shows off why you are an expert in your field, builds credibility and allows you a body of work that you can then contribute to other publications. You can make yourself a household word through submission of your work, your name, and your website to ezines.
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